Marketing Content Specialist

Position:                         Marketing Content Specialist 

Reports to:                    People Leader, Product

Position Term:            Full Time Permanent

Primary Location:     Mississauga, Ontario, Canada
Workplace Type:       Hybrid

At World Vision Canada, we're not just a charity. We're a global partnership, striving to create lasting change in the lives of the world’s most vulnerable children. In the heart of Mississauga, our team uses digital innovation to connect communities and empower individuals to make a tangible difference. Here, your work as a Marketing Content Specialist isn’t just a job – it's a journey towards a better world.

Please apply with a link to your portfolio

Job Purpose:

Reporting to the People Leader, Product, the Marketing Content Specialist will play a critical role on our Agile product delivery teams, leaning into their experience with marketing.

In this dynamic position, you'll be responsible for the marketing strategy execution, based on the defined product vision and priorities. As part of the Agile team, you’ll have the opportunity to work with hands-on execution, as much as provide input into the strategy, therein having full engagement throughout the product marketing cycle.

Duties and Responsibilities:

Product Marketing

• Create, copywrite and produce content for emails, articles, social media posts, website and videos.
• Identify opportunities to drive marketing excellence in planning, execution, and analysis, and present to key stakeholders as appropriate.
• Driven by the prioritized product backlog, work cross-functionally to turn ideas into impactful digitally enabled, marketing activations. Your work will directly influence targeted audiences, by utilizing various channels and platforms to increase revenue, improve retention, or gain and convert qualified leads.

Stakeholder Engagement

• Work with the Product Owner in ideation and planning towards a cohesive marketing strategy, in alignment with the Product Owner’s roadmap and prioritized backlog.
• Share progress, gather feedback, and maintain a transparent dialogue with stakeholders. Your communication skills will bridge gaps and build strong, collaborative relationships.

Metrics and KPIs

• Track key performance indicators (KPIs) to measure the success of go-to-market activities. Compile post-mortem analysis results of marketing initiatives.
• Use data, feedback and trends to make data-driven recommendations for improvements.

Practice Leadership

• Seek and maximize opportunities to inspire a subset of our Agile team.
• Demonstrate functional expertise to those directly working in the same marketing community of practice.
• Help foster a culture where every idea is valued and every team member feels empowered.

Releases

• Coordinate and execute marketing activation launches, including identifying business goals, risks, managing dependencies, and ensuring that releases meet quality standards and timelines.

Quality Assurance

• Thoroughly test marketing activities to ensure that the customer journey meets high-quality standards and is aligned with the organization's values and goals.

Continuous Learning

• Stay ahead of the curve in marketing, digital and humanitarian trends. Lead initiatives to refine our processes, always seeking ways to do more good, more efficiently.

Strategic Visioning

• Provide input into product marketing plans and implementations, aligning it with our mission to uplift vulnerable communities. Your strategic foresight will shape digital experiences that touch hearts and inspire action.

Qualifications:

• Degree/Diploma in Business, Marketing, Media or similar discipline
• 3 years+ of relevant experience in Marketing / Media
• Experience with digital technologies, such as Adobe Experience Manager, HTML & CSS
• Hands-on experience with analytics platforms such as Google Analytics and Adobe Analytics
• Ability to optimize content for SEO
• Hands-on experience in creating impactful copy and producing engaging content across both video and written formats.
• Experience in retention or customer facing campaign management within a marketing environment, utilizing data driven decision making
• Understanding of web/mobile development and the capacity to quickly navigate the changing digital landscape
• Experience working directly with internal/external clients in a face-to-face environment
• Demonstrated organizational, interpersonal, communication, and analytical skills
• Experience executing strategies for customer segments/personas
• An Agile mindset with the ability to manage priorities
• Experience working with customer journey management an asset
• Working knowledge of development process and project management an asset
• Understanding and experience working with/in Lean Agile Scrum methodology an asset

 Why You’ll Love Working Here

• Meaningful Impact: See the direct results of your work in the lives of children and communities worldwide.
• Growth Opportunities: We invest in your professional development, offering a path to grow your skills and career.
• Collaborative Culture: Join a team that values innovation, inclusivity, and the power of shared ideas.
• Work-Life Harmony: Enjoy flexible working arrangements, wellness programs, and an environment that respects your personal life.
• Competitive Package: We offer a rewarding salary, comprehensive benefits, and the satisfaction of making a real difference.

Join Us!

If you're ready to lead with heart, innovate for impact, and be a part of a story that changes lives, we want to meet you. Apply now and embark on a career filled with purpose, growth, and community.

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