Position: Marketing and Communications Specialist NOC 11201 – Professional occupations in advertising, marketing and public relations

 

Employer: 8115311 Canada Inc., carrying on business as Seoplus

Business Addresses :

825 Exhibition Way, Suite 209
Ottawa, ON, Canada, K1S 5J3

info@seoplus.com

Web:    https://seoplus.com/

Tel: 1-866-980-7587

Fax: None

 

Location of work:

825 Exhibition Way, Suite 209
Ottawa, ON, Canada, K1S 5J3

 

Position: Marketing and Communications Specialist

NOC 11201 – Professional occupations in advertising, marketing and public relations

 

Number of Positions: 1

 

Duties and Responsibilities:

Seeking a Marketing and Communications Specialist to develop and implement strategic partnership marketing initiatives for our digital marketing agency.

This professional will be responsible for analyzing marketing opportunities, developing communication strategies, and maintaining business relationships with various stakeholders including marketing agencies, creative firms, and business consultants.

Responsibilities

·       Analyze and develop communication and promotion strategies aligned with business objectives

·       Assess characteristics of services to determine marketing and advertising needs

·       Advise clients and partners on marketing and promotional strategies

·       Develop and implement direct marketing campaigns

·       Prepare and oversee preparation of marketing materials, presentations, and communications content

·       Develop and maintain relationships with key stakeholders and industry partners

·       Coordinate marketing events and promotional programs for internal and external audiences

·       Manage post-campaign analysis and report on marketing metrics

·       Develop and maintain social media presence and digital marketing initiatives

Duties:

Strategic Planning & Development

• Develop communication and media strategies
• Develop and implement business plans and strategic sales plans to achieve objectives and revenue targets
• Assess business opportunities and develop strategies
• Prepare marketing plans and establish marketing programs
• Identify potential markets and new partner business opportunities for expansion
• Develop partnerships for marketing campaigns
• Provide consultation on planning and starting new businesses
• Monitor market trends and competitor activities to adjust sales strategies

Marketing & Promotional Activities

• Plan, direct, and evaluate advertising and marketing campaigns and initiatives
• Develop promotional materials and portfolio of marketing materials
• Implement marketing activities and promotional programs
• Conduct online marketing, e-commerce, and website promotions
• Advertise promotional programs
• Conduct analytical marketing studies and comparative research on marketing strategies
• Develop public relations and promotional programs
• Collaborate with creative teams to develop impactful marketing campaigns
• Identify opportunities for joint campaigns, co-marketing efforts, and case studies

Content Creation & Management

• Write and edit advertising copy
• Write and edit press releases, newsletters, and communications materials
• Prepare written material such as reports, briefs, and website content
• Oversee the preparation of public written material and website content
• Assist in the preparation of brochures, reports, newsletters, and other materials
• Gather, research, and prepare communications material

Event Management & Networking

• Develop events for publicity, fundraising, and information purposes
• Publicize activities, workshops, meetings, and other events
• Coordinate special publicity events and promotions
• Attend industry events and conferences to build relationships and promote the organization

Client & Partnership Relations

• Advise clients on advertising or sales promotion strategies
• Identify and solicit potential clients
• Consult with clients after sale to provide ongoing support
• Deliver sales presentations
• Prepare proposals
• Establish and maintain strong relationships with key clients and partners
• Negotiate and close business deals to generate revenue
• Develop and maintain relationships with key stakeholders and partners

Evaluation & Analysis

• Evaluate communication strategies and programs
• Monitor and evaluate marketing and communication strategies
• Conduct program evaluations
• Evaluate customer service
• Monitor and analyze partner sales and marketing performance metrics
• Prepare regular reports on KPIs and provide insights for improvement
• Utilize data-driven insights to refine strategies and tactics
• Identify areas for process improvement and implement changes

Team Leadership & Management

• Supervise, lead, and motivate professional and support staff and students
• Recruit, hire, train, and mentor staff and partner sales/marketing teams
• Set performance goals and conduct regular performance evaluations
• Provide coaching and support to help team members reach their full potential
• Foster a collaborative and positive work environment
• Effectively communicate organizational goals, strategies, and expectations

Administrative & Operations

• Maintain and manage digital database
• Work with online accounts and systems
• Manage contracts for advertising or marketing strategies
• Answer written and oral inquiries
• Prepare reports and recommendations
• Act as spokesperson for an organization
• Collaborate with cross-functional teams to align strategies with organizational goals

Work Conditions:

·       Full-time, permanent position (37.5 hours per week)

·       Monday to Friday, 9:00 AM to 5:00 PM

·       In-office work at our Ottawa location

Education Requirement: 

·       College diploma in Business Management or related field required (University degree in Marketing, Communications, or related field preferred), or equivalent combination of education and experience.

 

Experience Requirement:

·       Minimum 2 years of experience in marketing, communications, or business development; additional relevant experience may be considered in lieu of formal education.

 

Skills Requirements:

·       Experience in developing and implementing marketing and communication strategies

·       Demonstrated ability in analyzing marketing needs and developing appropriate plans

·       Strong background in stakeholder relations and partnership development

·       Experience in coordinating marketing and promotional events

·       Proficiency in digital marketing and social media management

·       Excellent communication and presentation skills

·       Strong analytical and strategic planning abilities

Computer and Technology Skills:

·       Internet of things (IoT)

·       MS Outlook

·       MS Word

·       Database management

·       Google Drive

·       LinkedIn

·       MailChimp

·       Shopify

·       MAC

·       WordPress

·       Social Media

Terms of Employment: Permanent, Full-time.

Hours of work: 37.5 hours per week

Languages of work: English, French an assent.

Wages: $ 71,000 annual or $36.41 per hour

Benefits:

Vacation: 10 days annually (0.83 days accrued per month) 

Sick Leave: 5 paid days 

Personal Days: 2 paid days annually 

Additional unpaid sick leave available: Up to 3 days 

 

Extended Benefits Package: 

 

Comprehensive Manulife health and dental benefits

o Cost shared 50/50 between company and employee

o Benefits begin after 3-month waiting period

o Accidental coverage available with higher employee contribution rate. 

 

How to apply: Send resume to careers@seoplus.com