Job Title: Digital Marketing Genius – Lead
Generation Specialist
Location: North York, ON (In-House Position)
Company: Weaver Eco Home
Job Type: Full-time
Compensation: Base Salary(60K-70K) + upto 30K in
bonuses
About Us:
Weaver Eco Home is a pioneering leader in
the home services industry, specializing in eco-friendly home solutions across
three provinces. We're experiencing rapid growth and are now seeking a talented
Digital Marketing Genius to join our team. If you're passionate about driving
sales through cutting-edge digital campaigns and have a proven track record in
reducing cost per lead and cost per appointment, we want you!
Position Overview:
As our Digital Marketing Genius, you will
be responsible for developing and executing high-performing campaigns across
multiple social media platforms, including Facebook, Instagram, TikTok, and
Google. Your primary goal will be to generate quality leads and drive
appointments at a very low cost, ultimately contributing to our company’s
growth.
Key Responsibilities:
- Develop,
manage, and optimize paid advertising campaigns on Facebook, Instagram,
TikTok, Google, and other relevant platforms.
- Create
compelling and engaging content that resonates with our target audience
and drives conversions.
- Produce
high-quality visual and written content tailored to each platform,
including videos, graphics, and copywriting.
- Record
yourself on video, confidently presenting our value proposition to be used
in ads across various platforms.
- Monitor,
analyze, and report on campaign performance, making data-driven decisions
to continuously improve results.
- Stay
up to date with the latest trends and best practices in digital marketing,
content creation, and social media advertising.
- Collaborate
closely with the sales team to ensure alignment on goals and strategies.
- Innovate
and test new strategies to reduce cost per lead and increase conversion
rates.
- Develop
retargeting campaigns and strategies to nurture leads through the sales
funnel.
Qualifications:
- Proven
experience (5+ years) in digital marketing, with a focus on lead
generation, content creation, and driving sales through social media
platforms.
- Strong
understanding of performance marketing, conversion, and online customer
acquisition.
- Experience
with A/B testing, landing page optimization, and analytics tools.
- Exceptional
knowledge of ad platforms, including Facebook Ads Manager, Google Ads, and
TikTok Ads.
- Strong
content creation skills, including graphic design, video production, and
copywriting.
- Comfortable
and confident recording yourself on video to present our value proposition
in a compelling way.
- Strong
analytical skills and experience using data-driven decision-making to
optimize campaigns.
- Ability
to work in a fast-paced environment and manage multiple projects
simultaneously.
- Strong
communication and teamwork skills.
Compensation:
- Competitive
base salary commensurate with experience.
- Attractive
commission structure based on performance, providing significant earning
potential.
- Opportunities
for growth and advancement within the company.
Why Join Weaver Eco Home?
- Be
part of an innovative company that is the first in its space to offer
virtual selling in three provinces.
- Work
in a dynamic, supportive environment where your contributions are valued.
- Enjoy
a role where creativity and results are rewarded with an excellent
compensation package.
- Grow
with us as we continue to expand and lead the market in eco-friendly home
solutions.
How to Apply:
If you're ready to take your career to
the next level and help us continue to grow, please submit your resume and a
brief cover letter detailing your relevant experience, why you're the
perfect fit for this role and a PORTFOLIO that showcases your achievement.