Manager, Demand Generation (18-Month Contract)

Location:

Toronto

Address:

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title:

Manager, Demand Generation (18-Month Contract)

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

What You'll Do:

1. Paid Social In-Housing and Programmatic Agency Management and Strategy

• Overseeing campaign execution, optimization, and strategic planning with internal team and external agencies.
• Ensuring alignment with business goals and KPIs.
• Budget oversight and management, overseeing MPAs, POs, reporting to finance
• Paid social in-housing transition and planning
• Driving innovation, testing plan input and execution in partnership with Sr. Manager of Testing (Stephane)
• Adhering to and adapting to creative best practices, creative team education
• Liaison between vendors and CG ensuring CG is taking advantage of new formats, opportunities and guidance
• Evergreen strategy and evolution
• Identifying consumer trends and business opportunities in partnership with Trade and Merchandising teams
• Spring PI and FY26 planning
• Reporting on results for Digital Leadership Council, Trade meetings and to Regional leads

2. Affiliate Marketing Management

• New vendor research / business development
  • New vendor research / business development
• Work with PR and regional partners to determine key flat-fee partners or which partners to incentivize
• Maintaining and growing relationships with affiliate partners.
• Monitoring Affiliate Marketing program inbox and program applications
• Expansion for Generations, legal amendments
• Management of CJ Affiliate platform & relationship (legal, payments et al)
• Reporting on results for Digital Leadership Council, Trade meetings and to Regional leads
• Monitoring performance and implementing optimization strategies.
• Flat-fee strategy and always-on commercial strategy
• FY26 Roadmap

3. Management of marketing of payment partners (Klarna and Affirm, TBD on more)

• Affirm
  • Co-funded dollars budget management/approvals
  • Campaign planning
  • Co-marketing strategy
  • Co-marketing material approvals
  • Market expansion strategy
• Klarna
  • Campaign planning
  • Budget/co-funded dollars oversight and approvals
  • Co-marketing asset approval
• Amex and other cc
  • Reporting to regional leadership
  • Managing partners
  • Monitoring performance and requesting optimizations
  • Asset selection

Working Conditions

• Hybrid

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday.  We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.