Marketing Consultant

Company: Co-operators Group Limited
Department: Marketing and Communications
Employment Type: Temporary Full-Time (12 months)
Work Model: Hybrid
Language: This role operates in English
Additional Information:

• This/these role(s) is/are currently vacant
• 1 day per week to be worked in Guelph

The Opportunity:

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy.  That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose.  The best part is that you will work with people that care passionately about you, our clients and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with line of business (LOB) partners to enhance the client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

As a Marketing Consultant reporting to the Senior Manager of Integrated B2B Marketing Programs, you will have the exciting opportunity to lead dynamic cross-functional teams in developing the annual marketing plan for the Individual Life Insurance and Creditor Insurance lines of business (LOB). Working closely with the dedicated LOB Specialist, you'll oversee the end-to-end development of B2B and B2B2C marketing support materials and programs, direct creative and copy development, and work to ensure seamless production and distribution functions. If you are passionate about crafting innovative strategies and making a tangible impact, this position is the perfect opportunity for you to showcase your skills.

How you will create impact:

• Take the lead in recommending, planning, and writing the strategy and overseeing the execution of Individual Life Insurance and Creditor Insurance omnichannel marketing communication campaigns, innovative integrated materials (email, social media, digital, promotional, etc.), and effective sales prospecting and support resources that will captivate and drive results.
• Evaluate and map the journeys of our customers to gain insights into their expectations, pain points, key interactions, and the necessary marketing channels to align with our marketing programs.
• Work closely with internal partners and external agencies to build/refresh essential assets including value propositions, key messaging territories, creative concepts, and personas.
• Lead the creative development of sales enablement and external facing support materials including suggesting alternative solutions to communication, design, and production issues.
•  Collaborate with related business units that use an intermediary distribution model to identify and leverage plan alignment and cross-sell opportunities.
• Engage actively in the strategic planning team and cultivate robust cross-functional relationships with LOB Sales, Brand, Communications, Digital, Legal, Compliance, and others, ensuring that commitments are fulfilled and that we jointly invest in our success.
• Craft and leverage project plans and templates, with other key LOB intersections identified, to effectively manage Life Insurance and Creditor Insurance marketing workstreams.   Additionally, analyze and report on marketing performance metrics to drive strategic decision-making and campaign success.
• Manage and maintain set budgets allocated to the execution of marketing/sales support initiatives.

How you will succeed:

• You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions, and proactively propose solutions.
• You are well organized and detailed oriented and use a variety of tools and processes to track, manage and share information across stakeholders.
• You have strong communication and interpersonal skills to convey messages and explore diverse points of view.
• You have an innovative mindset to improve operational efficiencies and the ability to influence change, with a primary focus on client needs.
• You build and maintain trusting relationships and provide guidance to support the development of colleagues.

To join our team:

• You have 5 to 7+ years of experience in a marketing communication function with a proven ability to develop and execute B2B or B2B2C marketing programs utilizing a variety of tactics and channels in the insurance and/or financial services sector.
• You hold a degree in marketing, communications, business, or a related field).
• You have marketing skills in areas including multi-media (social media, paid digital advertising, video, website content and landing page development), industry print-publications, direct marketing, sales collaterals, sponsorships and events, etc.
• Strong analytical skills to effectively review campaign metrics against objectives with the ability to recommend timely options for pivoting as required.
• Skills in project management, marketing and communications strategic planning, organizing and consensus building.
• Ability to work effectively with external agencies and suppliers to successfully manage the delivery of work on time and on budget. Having knowledge of, or previous exposure to, the print production process and web communications management is an asset.
• Excellent relationship management and interpersonal skills with the ability to manage through impact and influence.

What’s in it for you?

• Training and development opportunities to grow your career. 

• Flexible work options and paid time off to support your personal and family needs. 

• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture. 

• Paid volunteer days to give back to your community. In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.

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