Marketing Lead, Global Brands

Who We Are
 

Founded in 2013, Organigram is a leading Canadian licensed producer, focused on producing high-quality, indoor-grown cannabis for adult recreational consumers in all provinces and the Yukon. Headquartered in Toronto (Ontario), Organigram has three state-of-the-art cultivation and processing facilities in Moncton (New Brunswick), Winnipeg (Manitoba) and Lac-Supérieur (Quebec), and our adult-use products can be found in retail outlets from coast-to-coast. Organigram's adult-use brands include Edison, SHRED, monjour, Laurentian Cannabis, Holy Mountain, Big Bag O’Buds, BoxHot, Tremblant Cannabis and Trailblazer.
 

Our mission is to delight consumers with trusted brands that deliver innovative cannabis products and experiences while promoting education and industry advocacy.
 

Over the past year we have seen significant growth in this emerging cannabis industry and attribute this growth to our team members. We believe our deep-rooted culture; our values and our welcoming work environment have contributed to our overall success. Our focus on innovation, responsiveness to the needs of our customers and our people–centric approach have helped us become a trusted name amongst our stakeholders - be it our customers, partners, investors, our team members, and the communities that we support.
 

Why work with us?
 

Organigram is a diverse and inclusive organization that cares about you and the community you live in. Our competitive salary and benefits, education reimbursement and flexible work environment are designed to work for you as you grow and develop in your career. We offer an annual wellness credit and unlimited vacation to support your health and wellbeing. And you can feel good knowing our Organigram Operating for Good program provides you with the opportunity to support your community through sponsored volunteer initiatives.

Reporting to the SVP Global Brands and Corporate Affairs, the Marketing Lead, Global Brands will play a pivotal role in driving growth for Organigram in emerging international markets, specifically with the intention of creating strong, lasting global flagship brands for the Company, with a focus on IP that provides a strong competitive advantage. In the role, the Marketing Lead, Global Brands will be responsible for executing Organigram’s go-to-market strategies internationally, focusing on executing marketing and sales strategies with excellence and acting as a key partner for the commercial needs of our growing international business. The incumbent will work with cross-functional teams to develop and execute international brand, sales, product and marketing plans. 

Job Duties

1. Brand Strategy & Brand Management

• Use data-driven insights to guide strategy development for Organigram’s global brand strategy in Europe, Australia and the USA focusing on consistent execution across markets.
• Act as the brand ambassador, ensuring the consistent execution of the brand strategy, with the intention of creating strong, long lasting global flagship brands.
• Lead the development of all international marketing campaigns, ensuring consistency in brand messaging across packaging, marketing materials, and digital assets including website, social media and advertising where permitted
• Work with Director of International Regulatory to ensure regulatory compliance in all product and marketing activities

2. Insights / Market Research

• Source and research cannabis markets outside of Canada, and provide insights and recommendations that will inform brand, pricing and product strategy in new markets.
• Keep an active ‘pulse’ on the market developments – pricing, products, brands, ensuring that our knowledge base is up to date.

3. Innovation & Product Development

• Serve as a key voice in the development of the product development pipeline and roadmap for products in international markets.
• Provide market insights, competitive analysis, and trend reports to support new product development.
• Lead product launches, ensuring proper go-to-market execution with the marketing and sales team.

4. Performance Tracking, Budget Management & Reporting

• Measure and report on brand performance, trade execution, and consumer engagement KPIs
• Develop and manage marketing budget, ensuring effective allocation across various marketing initiatives as well as effective spend management
• Prepare quarterly reports outlining progress, challenges, and opportunities.

5. Project Management

• Working closely with the Project Manager, execute all aspects of the international brand/product launches from product development to packaging selection and design, to marketing executions. 

6. Relationship / Sales

• Maintain close relationship with international customers, supporting marketing and sales needs at a local level.

Work closely with VP International Business Development on forecasting and the execution of local marketing and sales plans to support customers and drive sales.

Required Skills

• 8+ years of direct work experience in a fast-moving consumer goods marketing, brand management position, or account management agency role
• A self- starter, able to work autonomously, driving momentum on multiple projects and proactively planning ahead.
• Ability to operate in an environment with limited data and a high degree of complexity and ambiguity
• Highly organised with prioritisation skills.
• Strong understanding of marketing principles
• Excellent written and verbal communication to convey brand messaging effectively. 
• Ability to lead and motivate cross-functional teams to achieve brand goals.
• Proven ability to manage multiple projects simultaneously and meet deadlines.

This role is grade 7