Senior Content Marketing Manager

Title: Senior Content Marketing Manager 
Location: Thornhill, ON (Remote) 
Length:  Full-time, Permanent     

Reporting Manager: VP of Marketing   

About Us:   

At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you. 

About You:  
  
We are a growing team of bright, ambitious individuals who are seeking like-minded candidates who can help us take our brand to the next level! We are looking for someone who can think outside of the box and isn’t afraid to push the envelope.   

At WellnessLiving, our team is driven by four core values that shape everything we do. If you share these values and meet the qualifications outlined for this role, we encourage you to apply - we’d love to learn more about you!  

Customer First – We approach every challenge with a customer-focused lens, driven by an obsession with our customers’ happiness and success.  

Excellence – We approach every task, whether big or small, with a steadfast commitment to exceptional execution and the pursuit of greatness.  

Accountability – We take full ownership of our decisions, actions, and outcomes – both successes and failures.  

Adaptability – We recognize that sustained success demands that we be malleable and purposefully evolve, acknowledging that the world is dynamic and constantly changing. 

Position Overview 

We’re seeking a Senior Content Marketing Manager who is equal parts strategist and creator—a player-coach who can build a high-performing content engine while also rolling up their sleeves to write, edit, and contribute. This individual will be responsible for building and executing a full-funnel content strategy that drives brand awareness, engages prospects and customers, and fuels our demand generation engine. 

You’ll oversee content development across multiple channels—SEO, blog, video, email, social, events, and more—and ensure it aligns with our core messaging, brand voice, and business goals. You’ll work closely with our marketing, sales, and product teams to deliver content that resonates with our key personas and verticals. 

Key Responsibilities 

Strategy & Planning 

• Develop and own a strategic content roadmap rooted in business goals, buyer journey stages, and core content pillars (e.g., thought leadership, SEO, customer stories, bottom-of-funnel assets). 
• Deeply understand our buyer personas (gym owners, studio managers, spa professionals, etc.) and create content that addresses their pain points and needs. 
• Maintain a structured content calendar across blog, SEO, social, email, and lead generation channels. 
• Define KPIs for content performance and continually optimize based on data and insights. 

Execution & Management 

• Manage and mentor a growing content team. 
• Drive the creation of diverse content types including blog posts, landing pages, whitepapers, presentations, video scripts, product one-pagers, social content, emails, and more. 
• Ensure a strong SEO strategy is embedded across all relevant content. 
• Collaborate with the events team to support pre- and post-event content (e.g., promotional emails, recaps, nurture sequences). 
• Refine and support the email marketing strategy, including newsletter content, nurture campaigns, and sales cadences. 
• Partner with Sales and Product Marketing to develop outbound messaging frameworks and sequences that support pipeline growth and competitive positioning (e.g., Mindbody-switch campaigns). 

Hands-On Content Creation 

• Write and edit high-quality content yourself—especially strategic pieces such as blogs, email copy, product messaging, and campaign content. 
• Contribute to executive thought leadership initiatives and content ghostwriting as needed. 
• Ensure brand voice and tone are consistent across all platforms and assets. 

Qualifications 

• 5+ years of experience in content marketing, with at least 1 year in a leadership or senior role. 
• Proven track record of building and scaling a high-impact content program in a B2B SaaS environment. 
• Strong understanding of SEO, content analytics, and full-funnel marketing. 
• Experience creating content for multiple verticals and buyer personas. 
• Skilled writer and editor with a passion for storytelling and attention to detail. 
• Comfortable working cross-functionally with marketing, sales, product, and customer success teams. 
• Experience in email marketing and marketing automation platforms (e.g., Pardot). 
• Experience working in wellness, fitness, or SMB-focused industries is a plus. 

Please note that those who meet the qualifications for the position will be contacted directly. 

We appreciate you taking the time and look forward to reviewing your application.  

WellnessLiving is an equal-opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.  

 We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.